The Tech Country Map project for NewHR is a global collaboration aimed at creating a subscription-based directory of tech companies, blending the worlds of LinkedIn and Netflix. With a worldwide team, we handled product design, visual identity, and a lot of tech-infused humour.
The directory allows users to search by location, stack, industry, and other variables, with a sharp design and quick insights. Along the way, we added creative touches, including mock companies as sample data to give users a taste of the platform without needing trial access, all wrapped in a fun, tech-meme-driven style.
Be sure to check out the case on Bēhance.
• Tech company directory
• Subscription-based service
• Global tech collaboration
• Tech memes
• Creative copywriting
It all started with a Zoom call—because let’s face it, Zoom is the new coffee meeting. The client, NewHR, wanted a global tech directory with the sleekness of Netflix and the utility of LinkedIn. A directory where you could poach talent, browse companies, and get insights on tech industries, all wrapped in a subscription-based model. The team was as global as it gets, spanning Ukraine, Sakartvelo, Qazaqstan, and even Australia. From day one, we knew we wanted to inject some fun and humour into the product. Think Silicon Valley references, tech memes, and all the nerdy humour we could muster.
Once we got rolling, the creative juices were flowing. The product design and visual identity came together, and we opted for a local touch by backing a Ukrainian foundry for the font. Fixel by MacPaw was the perfect choice—unique, accessible, and dyslexia-friendly. For UX and UI, we kept things lean with rapid prototyping. No need for “beauty pageant” prototypes here. It was all about raw, unfiltered ideas that got refined with every iteration.
Meanwhile, the copywriting was where we really had fun. No boring corporate jargon—just tech memes and Silicon Valley vibes. The private side of the directory, accessible only to subscribers, featured mock companies as sample data. It was a clever workaround to avoid scraping databases while showing users the real value of the platform.
This was one of those rare projects where everything clicked—the client, the team, and the humour. It was short, fun, and filled with creative solutions like the mock sample data and playful copy. The collaboration across time zones and cultures added an extra layer of excitement. If we had to do it again, we wouldn’t change much, except maybe push the meme game even harder.
