This project for Fresenius Kabi involved creating educational videos to help doctors choose the right nutritional products for cancer patients. Working under tight deadlines and facing some initial client bias due to previous subcontractor issues, we used a collaborative approach with Miro boards to streamline the process.
The videos combined 3D visuals and data visualisation, with a bold move to show real virtual representations of cancer patients, bringing an empathetic and human touch to the educational content.
• Cancer patient nutrition
• 3D medical videos
• Healthcare video production
• Online whiteboarding sessions
• Data visualisation
• Motion design
When Fresenius Kabi approached us, their initial concern was clear—they had a less-than-ideal experience with previous subcontractors, and time was already tight. Our task was to produce educational videos that would help doctors choose the best nutritional products for cancer patients.
The team came together quickly: Yulia on motion design, Vlad as the 3D generalist, Alex handling sound engineering, and Andrew as the voice artist. I led the project, with the script and content provided by the client. The challenge was balancing the client’s expectations with the clock ticking down, but we had a plan.
To streamline the process, we used Miro, a tool that allowed us to collaborate smoothly and effectively. Each video was laid out on a board with key frames, footages, and corresponding script parts, making it easy for everyone to stay on track. The videos were produced in 3D, with only a few stock footages added.
Here are the boards for Supportan, Fresubin, and another Supportan.
One of the boldest choices we made was to use realistic representations of cancer patients—some overweight, some underweight, some with scars from surgery. These weren’t just generic 3D models; they were virtual people showing pride in their recovery journey. This choice resonated with both the client and the audience, bringing a human touch to the project. The data visualisation complemented the storytelling, tying everything together.
This was my first project leading a video production from start to finish, and I won’t lie—it was daunting. But with the right tools and a well-structured plan, it became manageable. Online whiteboard was a game changer; laying everything out visually made the collaborative process so much smoother. Each video took about two weeks, including rendering time and feedback from the client.
Looking back, I’d use the same approach again, especially for short video projects. Next time, I’d recommend using visual boards like this instead of task trackers, as they give a clearer picture of the process. I’ll be sharing these boards for others who might face similar challenges.
This project couldn’t have been completed without the incredible support of fellow designers who bring their unique talents to the table:
