# Toughdesigner

> Portfolio and consulting website of Ilya Muravyëv, an independent design consultant and creative director with nearly 25 years of hands-on practice across digital products, interfaces and visual culture.

Ilya Muravyëv works across product design leadership, creative direction and second-opinion design thinking, usually with founders and small teams. Toughdesigner contains selected client work, self-initiated projects, experiments and case studies from his design practice.

## Primary pages

- [Homepage](https://toughdesigner.com/): Introduction to Ilya Muravyëv, current work and selected projects.
- [Showcase](https://toughdesigner.com/showcase): Selected client work, independent products, experiments, successful projects and useful wrong turns.
- [Lowdown](https://toughdesigner.com/lowdown): Background, current roles, design approach, TheFashionDB and other interests.
- [Contact](https://toughdesigner.com/send-nudes): LinkedIn, Instagram, Telegram and email contact details.

## Current work

- [TheFashionDB](https://thefashiondb.com/): A structured fashion reference connecting brands, designers, collections, creative eras and events across fashion history and the contemporary industry.
- [ScoutWay](https://scoutway.pro/): Football-scouting platform for scouts and clubs. Ilya Muravyëv works as creative director, translating the founders' domain expertise and product vision into a coherent product and visual system.
- [PC.ST](https://pc.st/): Digital project for which Ilya provides occasional creative direction and visual communication.
- [Podcasts.ru](https://podcasts.ru/): Podcast platform for which Ilya provides occasional creative direction and visual communication.
- [Bonkers!](https://bonkers.digital/): Independent design practice founded by Ilya Muravyëv.

## Independent consulting

Ilya takes on selected independent work including second opinions, difficult product and design questions, design and interface reviews, portfolio reviews, mentoring, product direction and creative direction.

His work commonly involves understanding complex or fragmented products, interfaces and visual systems, finding the underlying structure, and turning it into something coherent, distinctive and usable.

## Selected case studies

- [World Chess website redesign](https://toughdesigner.com/showcase/worldchess): Corporate portfolio and investor-facing website for World Chess.
- [FIDE Online Arena front page redesign](https://toughdesigner.com/showcase/foa-front-page): Redesign of the product entry point and front page for FIDE Online Arena.
- [FIDE Online Arena chess interface](https://toughdesigner.com/showcase/foa-online-chess-gaming): Product and interaction design for an online chess-playing interface.
- [FIDE Online Arena branding](https://toughdesigner.com/showcase/foa-branding): An unsuccessful but documented brand-direction exploration for FIDE Online Arena.
- [Tech Country Map](https://toughdesigner.com/showcase/tech-country-map): Interface and information-design work for a technology and digital-infrastructure mapping product.
- [Fresenius Kabi](https://toughdesigner.com/showcase/fresenius-kabi): Educational 3D video concepts combining medical information, data visualisation and representations of cancer patients.

## Areas of practice

Product design, interface design, product design leadership, creative direction, design consulting, UX/UI, visual identity, digital products, product audits, design systems and visual communication.

## Languages

English and Russian.