Everything for KinoKlaster
2007—2013—April 2016—June 2017 @ Saint Petersburg
An old friend of mine started this project long ago, in 2007. Back then I made the very first version. Due to unforeseen circumstances we abandoned this project and returned back to it a few years ago.
In 2013 we made the second version of it and we had a break to see if anything there should be different somehow. In the following couple of years we re-thought every bit of it and went back to the UX process and finally, after some time of designing it, I developed the final version, supervised the branding process, and the open beta is ready.
The logotype was created by the amazing Dmitry Philippov. I took part in this process as an art director. Along with the team we chose one from a few variants, found the right font and made some nice final adjustments.
Prototypes & goal-driven design as the masonry
I tried to step back, take a look at what information I had got and made a prototype. The live version is still at AxShare.
It wasn't extremely helpful, yet finally I gained precious knowledge of what's next — we, the team, had to cut all the functionality down to the MVP version, so I started to explore and understand users' needs, find them goals, and map all the ways that will help them achieve their goals.
Regarding the masonry: I launched Flying Logic Pro and with Elyahu Goldratt's theory of constraints in mind I was able to compile schemes like the one below, find and understand the required functionality, and start working on the UI.