Kinoklaster ————— User experience & Interface design
An old friend of mine started this project long ago, in 2007. Back then I made the very first version. Due to unforeseen circumstances we abandoned this project and returned back to it a few years ago.
In 2013 we made the second version of it and we had a break to see if anything there should be different somehow. In the following couple of years we re-thought every bit of it and went back to the UX process and finally, after some time of designing it, I developed the final version, supervised the branding process, and the open beta is ready.
The logotype was created by the amazing Dmitry Philippov. Along with the team we chose one from a few variants, found the right font and made some nice final adjustments.
2007 • 2013 • April 2016 — June 2017 @ Saint Petersburg
Goal-driven design as the masonry
It wasn't extremely helpful, yet finally I gained precious knowledge of what's next — we, the team, had to cut all the functionality down to the MVP version, so I started to explore and understand users' needs, find them goals, and map all the ways that will help them achieve their goals.
Regarding the masonry: I launched Flying Logic Pro and with Elyahu Goldratt's theory of constraints in mind I was able to compile schemes like the one below, found and understand the required functionality, and started working on the UI.
I learned from the user interviews that the core of the audience is divided into three parts: cinephiles, critics, and film professionals. Together with the team, we designed the structure of data for profiles on the site, and used it to create key persons.