BANKEX ————— Art direction + Design Team Management

 

 

Overview

In the summer of 2017, BANKEX invited me to create a landing page for their pre-ICO stage. Our friendship ended up with the design department that I built in Saint Petersburg. I hired 15 amazing designers and a front-end developer to help move the company forward.

I organised the design processes with all the tasks being planned a week ahead, so we wouldn’t experience no delays nor idle downtimes. In short, to achieve that, I demanded from every department that all the tasks should be prepared by the end of the week. Product designers were working in an agile/scrum environment entirely with their teams, while graphic designers and illustrators were on our weekly planning.

Under my supervision we completely re-imagined what a blockchain company should look like at its matured stage of development. My goal was to outrun the competitors with the unconventional design approach, which we successfully achieved.

June 2017—February 2019 @ Saint Petersburg + Moscow

 
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The brand

I created the initial logotype, which then went through a number of iterations and facelifts, and became the symbol of the company. It bears the sky-blue color, the resemblance with the Chinese coins and the trigram “Heaven“ — 乾 (Qián) — from the ancient book “I Ching”.

Later, we collected and formalised the rules of use, the colour scheme and typography in an official brandbook.

Designers
Ilya Muravyev (concept and logo)
Alena Lisenkina (brand book, print, graphics and product system)
Vil Akhunzyanov (supporting graphics, print, posters, brand clothing)

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Interior posters for the Moscow office featuring Hindi and Chinese versions of the logo

Designed by Vil Akhunzyanov

 
 
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Presentations & one-pagers

For the purposes of attracting investments at first, and telling about the completed and upcoming services and products later, we made a vast amount of different presentations along with the marketing and sales teams from Moscow, New York and Seoul.

Designers
Ilya Muravyev
Vil Akhunzyanov
Evgeny Goncharov
Mikhail Matyash
Nik Shilov
Dasha Borisoglebskaya (Moscow)

 
 
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A presentation of a charity project for African countries, showed at the UN Headquarter.

Designed by Nik Shilov.

Some slides from the latest deck presentation, showcasing company’s products, cases and achievements — autumn/winter 2018.

Designed by me and Vil Akhunzyanov.

 
 

Social media presence

Graphic design in BANKEX was developing slowly at first, starting from the very common images of neural/decentralised networks and abstract futuristic technological backgrounds that each and every blockchain startup adopts as their imagery. This was done intentionally in the beginning to let people instantly recognise the company as being crypto-oriented.

Afterwards we decided to make a turn and switch to quite an uncommon approach using modern illustrations and abstract geometric language to standout from the crowd of similar startups.

Designers
Ilya Muravyev
Alena Lisenkina
Vil Akhunzyanov
Anna Zhukova
Dmitry Efanov
Kate Luneva (Moscow)
Dasha Borisoglebskaya (Moscow)

 
 
 
 

Corporate gifts & souvenirs

During all this time we have managed to make a lot of various gift items for customers, guests and just friends. Gifts and souvenirs were sent personally and distributed at conferences. Among the most interesting and popular were calendars, badges, colouring-postcards and t-shirts.

Designers
Ilya Muravyev
Alena Lisenkina
Vil Akhunzyanov
Anna Zhukova
Dmitry Efanov
Kate Luneva (Moscow)
Dasha Borisoglebskaya (Moscow)

 
 
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T-shirts for Chinese customers featuring animals from the Chinese horoscope

Designed by Kate Luneva

 
 
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Calendars

2019 was designed by Alena Lisenkina, 2018 — by me, with the help of Evgeny Goncharov and a pre-press guru Andrey Ganin

 
 
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Stress relief colouring cards were also made for the Chinese customers

Designed by Kate Luneva

 
 
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Umbrella, ella, ella, eh, eh, eh

The BANKEX platform consists of different crypto-services, which could be used solely. It required a system of logotypes for all the infrastructure products. The logotypes were supposed to show that they belonged to the same family of products. We’ve created an umbrella brand based on the company’s logo.

Designed entirely by Alena Lisenkina.

 
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Sister brands

In addition to creating a tokenisation platform, BANKEX was selling its cryptocurrency, blockchain and marketing competencies in the form of individual products. Such products required independent branding, but with the obligatory addition of "powered by BANKEX".

Among such tools were GainX — a platform for bounty-campaigns, Crowdpooling — a tool for collective fundraising in the cryptocurrency for buying anything, Open Charity — a system for recording charitable contributions in cryptocurrencies, and many others.

We also created branding for our own summer hackathon — Proof-of-Skill — for students and young professionals in the field of blockchain development and cryptography.

Designers
Ilya Muravyev
Alena Lisenkina
Vil Akhunzyanov
Anna Zhukova
Dmitry Efanov

 
 

 
 

Open Charity branding

Designed by Alena Lisenkina

 
 
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Proof-of-Skill Hackathon

Designed by Dmitry Efanov, animations by Anna Zhukova

 
 
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Mediatoken & Apptoken

Designed by me (logo, concept) and Vil Akhunzyanov (branding)

 
 
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GainX

Designed by Alena Lisenkina

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