My technological and engineering inspiration behind designing the basket was that of Amazon’s. I also carefully researched all the latest e-commerce trends from the reports by NN/Group.
The result was a powerful system within a system. The basket allows user to search for the goods and even order what’s not in stock and to buy directly inside of it — for all those cases when a customer has the vendor codes already.
On checkout, user fills in either the default or custom form. Since the system works for authorised clients only, first, the checkout can be customised, second, there’s no need to enter credit card data.
An empty basket should never be empty. The system should offer customer all the ways of finding goods, show popular categories and current sales, season goods or new arrivals. Split AB test had shown the increase of the conversion rate by roughly 20% in the basket with new arrivals and suggested products versus an entirely empty one.
Having a catalogue menu, a search barand suggested categories directly within the empty basket in above-the-fold area was highly appraised by the target audience.