Promo Campaign for Oriflame
Quote request → TA research → Design concept → Pitch
In 2016, Oriflame was up to launch new products for their cosmetic brand The ONE during the summer, featuring new striking red colour. We were excited.
At Deasign, we explored the target audience: their needs and tastes, analysed and created simple contest mechanics, along with sleek and clean design.
Devil is in the details: I managed to construct a bold yet elegant hint about the main prize — a trip to Italy — out of their brand colours: product's red and the Oriflame's green.